• Grammar

    Commonly Confused Words: ‘Practice’ and ‘Practise’

    Here’s our top tip for remembering the difference between ‘practice’ and ‘practise’: ‘Practice’ and ‘ice’ are both nouns (a person, place or thing). For example, ‘It’s common practice to check your spelling before submitting an assignment’. Therefore, ‘practise’ is a verb (an action or doing word). For example, ‘I will…

  • How to

    What is a CTR Calculator and How Does It Work?

    Ever found yourself knee-deep in spreadsheets at 2 AM, trying to figure out why your ad campaigns aren’t hitting the mark? You’re not alone. Squinting at numbers that blur together after hours of manual calculations, only to realize I’ve made an error somewhere that throws off everything. Here’s the thing:…

  • Tech Tips

    How to Use MS Word for Proofreading

    If you are not already using MS Word’s many settings designed to ensure accurate proofreading, you are doing yourself a disservice. After spending countless hours writing, you want to ensure you are presenting your work as professionally as possible. In this article, I explain how to get the most out…

  • Symbols

    What is the Difference between ‘Single’ and “Double” Quotation Marks?

    British/Australian English Uses ‘Single’ Quotation Marks In British/Australian English, we use these single quotation marks when quoting or indicating speech: ‘   ’. It is American English that uses these double quotation marks: “   ”. American Conventions Entering Australian English American English has permeated British/Australian English to such an extent that many people…

  • Writing

    How to Write a Great Introduction: The Basics

    An introduction is the first paragraph in an essay. To write an introduction, you must: Only begin writing after you have completed your research. Answer the essay question with your thesis statement. Preview the topics you will discuss in the essay. Provide any brief relevant background information to the subject (optional). What…

  • Grammar

    Commonly Confused Words: ‘Advice’ and ‘Advise’

    Welcome back to our ‘Commonly Confused Words’ series. We hope this series has been helpful and informative for you. If this is your first time reading a ‘Commonly Confused Words’ article, we encourage you to read our earlier instalments on practice and practise; alternate and alternative; their, they’re and there; lay and lie; and affect…

  • Writing

    Avoiding Colloquial Language in Academic Writing

    Academic writing demands a formal tone characterised by careful language choices to convey ideas to readers as precisely and unambiguously as possible. Colloquial language, defined as language that is ‘normally restricted to informal (esp[ecially] spoken) English’ (Burchfield, 2004), does not satisfy this need for exactness of expression. Instead, as Pam…